Jameson - Art Direction - 2022
SZUKAJ SWOICH
That's the new campaign for Jameson Irish whiskey. A series of humorous social media videos show how little it takes for strangers to become friends if they just stay open-hearted.
DNA
The Jameson aesthetic is crafted from two of our most important characteristics. Realness and honesty, and when friends are together. Everything should feel buzzy, natural, warm, and… real!
About the project
As our idea was based on the concept of tribes, we have picked an icon of each one defined in our briefing. Barbershops, Street Artists, Brewers & Coffee lovers.The Jameson aesthetic is crafted from two of our most important characteristics. Realness and honesty, and when friends are together. Everything should feel buzzy, natural, warm, and… real!
Stories
We’re for the relatable story, the moment you can identify with. The relief that you’re amongst friends. The ones you lean in to listen to. And the ones you lean back to laugh with. No matter where you are, you can find your kind! That's the core of our idea. So we developed 6 stories illustrating how unusual meetings can turn out into a great friendship.
Big research was done putting together our wardrobe and location for our stories. Perfectly balanced together, creating that famous Jameson look and feel, known the world over. Our wardrobe is classic LADS wear, more than a tribe, a uniform. In the video below you can check out the backstage production and take a closer look at our props and elements composing the Jameson atmosphere :)
Look & Feel
Casting
Our casting should be the key element of our stories.
So we choose true characters, living the lifestyle that surrounds JAMESON and its inspiring moments of true connection. Along with Piotr Kędzerski, the brand`s ambassador, they play in our stories their true characters.
