Vicks - Art Direction - 2019
The last words
Our actors were brilliant, especially the youngest ones. However, having kids' onset is often a challenging and unpredictable thing, our crew managed to deliver the commercial within the standards our client expects.
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Background
Our client requested a fresh approach to a 10 years old successful copy called Pam. We have faced some challenges to adapt it, as our actor looked a bit differently from his past self in the old German and Austrian commercials
Working with P&G is always interesting because there's a lot of science behind the project. Colors are carefully taken and aligned to the brand's identity, compositing the frame is a minacious exercise in every scene. The balance between lights and elements along with actors in movement is something we take a lot into consideration starting from the pre-production level.
About the project
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Final Cut
As a standard procedure, we run animatics tests to ensure our timing, insight, and casting are adequate. The research results we get are very powerful material, that gives us a clear vision of the project. At this particular one, the learning was very interesting. I’ve gained a lot of experience throughout the process.
Creative process
