Branding - Art Direction - 2017
Yellow Dj Academy
Yellow is a DJ school located in the center of Curitiba/Brazil. One of the country's main electronic music poles. It offers technical training for music producers, audio engineering , and event counseling.
The challenge was to enhance Yellow's brand awareness across both traditional and digital platforms, from printed materials to social media. My primary goal was to solidify Yellow's reputation as a leading provider of education. Yellow offers mixing and music production courses at multiple skill levels and is widely regarded as a benchmark for electronic music learning in Curitiba/ Brazil.
I was responsible for redesigning the brand identity and developing a website featuring an e-learning platform. This long-term project involved extensive prototyping and iteration to refine the brand's identity and usher it into a new, digital-focused era
The Challenge
DNA
Yellow is a welcoming space brimming with energy and knowledge, and its audience recognizes this. The brand's chosen tone is youthful yet insightful, effectively communicating the school's vision. Yellow emphasizes the values of technical expertise and modernity."
Project
overview
Direction
The design system emphasizes the technical aspects of the music production universe, counterbalancing with a modern-looking feel with monochromatic tones.
Visuals
