Personal Brand - 2020
Good'in
This is my personal branding project, and it has been both exciting and challenging to apply the knowledge I use daily in commercial projects to develop my own brand.
Recently, I've been working a lot with CGI to create mockups and product visualizations, so I decided to take on the challenge of incorporating this into my brand's visual communication.
The challenge
My first challenge was finding time to work on this project. Since my personal life and work often overlap, I decided to develop it slowly—something I don't usually have the chance to do.
By giving myself time, I was able to seek out new knowledge that would help me tell my story while also pushing my skills further. My goal was not only to create consistent visual communication but also to grow as a designer.
It was a bold move that pushed me out of my comfort zone, but I embraced the challenge. After all, it was an opportunity to have fun and add more depth to my story. I hope you enjoy it as much as I did!
Logotype
To expand the application of my logotype, I decided to run a small experiment to explore its possibilities. Interestingly, through this exercise, I discovered that I could create symbols using the letters of my logotype.
This was a big realization for me, as it taught me the value of exploration and experimentation.
So as you can see the graphic applications of these symbols created diversity. Now, I can explore it as graphic elements and not letters anymore - Cool, right?!
Graphics
Direction
Using the Voronoi effect in Blender 2.8, I created additional elements to explore my brand's visual communication. These elements constantly shift and form new patterns, which aligns with my brand's theme of being a "Shape-shifter."
Most of the mockups were created in Adobe Dimension, a fantastic tool for beginners in CGI. The results are impressive, and its integration with the entire Creative Cloud makes the workflow incredibly smooth. If you haven't tried it yet, I highly recommend checking it out!
Clothing
& Apparel
Motion
